5 vital steps for a quick and easy sale
In a busy market, selling your holiday home can be difficult, but our top tips will increase your chances of finding a buyer.
No matter how much you love your holiday home, there is likely to come a time when you’re ready to move on. With a lot of competition on the market, selling your holiday home is not always straightforward, so we asked holiday homes specialists, Sarah Waddington Property, to share their top tips for a fast and simple sale.
Get your timing right
It may not be something you immediately think of, but getting the timing right is critical when it comes to selling your holiday home. You may think that peak season is the best time to put your property up for sale, as there will be plenty of tourists around. However, if you have bookings throughout the peak months it can be difficult to find time for viewings and, by the time the sale goes through, the buyer has to wait several months before peak season rolls around again and they can make full use of their new holiday home.
Ideally, you should put your property on the market several months before the peak season. This gives both sides plenty of time to exchange contracts and finalise arrangements in advance of the busy summer months.
Know your audience
Before you put your property on the market, think carefully about your target market. Look at your current rental customers and resort neighbours to help you identify which groups are most likely to be interested in your property – for example, is it perfect for young families, or is it more suitable for retired couples? This will help you to choose the key selling points that most appeal to your target market, as well as enabling you to select the most effective sales platform and techniques.
Take great photographs
A picture tells a thousand words – and they can be a key marketing tool when it comes to selling your holiday home.With this mind, a few dark, shaky images taken on your smart phone simply won’t cut it. Your sales images should be good quality, well-lit and showcase your property and its features in the best possible light. Ideally, you should hire a professional photographer to take these photos. It may cost you more in the short term but it will help to generate more interest in your holiday property.
Create an information pack
Prospective buyers will want to know as much about the property as possible – especially if you’re selling it as a going concern – so make it easy for them to lay their hands on the details by creating an information pack. As well as the property specifics, include information on key areas such as rental income, peak seasons, how you market the property to holidaymakers, any existing relationships with agents, where the majority of bookings come from, and nearby facilities and amenities.
Prepare your property
First impressions count, so when you’re arranging viewings for potential buyers it’s important to ensure that your property is looking its best. Take a good look around your holiday home with objective eyes and identify any areas that are looking a bit shabby or that need further attention. Giving walls a new lick of paint, replacing any items that are past their best and carrying out any outstanding repairs can make a big difference to your sales efforts – so be sure to do this before you put your property on the market.
There are lots of things to consider when it comes to selling your vacation property, so it’s always worth seeking advice from an expert. With good planning, a bit of effort and some expert advice, you should soon find a buyer for your holiday home.